Research that deals with the quality, type, or components of a group, substance, or mixture, whose methods are applied to advertising audience research in order to determine the quality of audience responses to advertising. Qualitative research is exploratory in nature and uses procedures such as in-depth interviews and focus group interviews to gain insights and develop creative advertising tactics.
Quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information about the world. This research method is used to describe variables, to examine relationships among variables to determine cause-and-effect interactions between variables.
A study that provides longitudinal data on a group of people, households, employers, or other social unit, termed ‘the panel’, about whom information is collected over a period of months, years, or decades.
IPOR panel connects to target respondents- consumer, business or especially population to measure and track attributes in any market in Pakistan quickly and efficiently.
IPOR team focus quick launch with high quality results.
IPOR initiated modern data collection method based on advance form of CAPI. Which ensures most accurate data collection methods. Key features of android application: