24 News has shared an IPOR survey: Social media fast replacing traditional mediums for news
Institute for Public Opinion Research (IPOR) conducted a nation-wide quantitative survey of adult (age 18 & above) population of Pakistan to explore their news consumption patterns. Determining which medium of news and information is popular among the majority of Pakistanis? “Traditional or Social Media” So, in the war of narratives building, the findings of this study can be helpful for political parties/ institutions/groups to understand how they can craft their messages, target specific audience and propagate their narratives successfully.
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